Featuring aspects of the fight song, the Hail the Crown campaign is meant to replace the existing slogan of Championship Effort, a slogan that has been overused in the last 8 years. The Hail the Crown campaign is meant to refresh and restore the sense of pride all monarchs should have.
PROTECT THIS HOUSE
This project was undertaken to co-brand with Under Armor. We feature slogans like protect this house and the UA logo in our designs.
VICTORY LIVES ON
The Hail the Crown Campaign pulls lines like Victory Lives On, Courage Roar, and Spirit On Our Side directly from the fight song. I strategically placed these phrases into this campaign to bring some awareness to the fight song. We were able to incorporate the current marketing of Reign On in our theme as well.
Link Traditions of the Past, to the Realities of the Present.
A committee was tasked with nicknaming the Monarchs, the Monarchs. They stated, “Link the traditions of the past, to the realities of the present”. This timeless Hail the Crown campaign modernizes ODU Athletics branding and unites the Monarchs.
Jim Jarret
This building is named after Jim Jarred who was a pioneer in women’s intercollegiate athletics. We have dedicated the volleyball wall in his honour by adding pin strips to the wall to pay homage to his career with the Yankees.
SPIRIT ON OUR SIDE
These designs start to incorporate timeless themes as a way to root the Monarchs since of pride. According to our research, 18% of the Monarchs are not proud to be Monarchs. 73% of them do not even know the schools fight song. These designs will give a sense of pride to those who walk these halls.